If you haven’t heard of Instagram yet, it’s a popular photo and video-sharing social network popular with teenagers. The site is often used to market commercial products and services and allows users to interact with others. Read on to find out more about Instagram. Here’s a quick overview of some of its latest changes. Posted on June 29, 2018, the new features make it easier to filter offensive comments. Regardless of the language spoken, users can now choose to block people who repeatedly post negative comments.
instagram is a photo and video-sharing social network
Instagram is a photo and video-sharing social networking service that allows users to create and post time-line sequences of pictures and videos. The service is widely used, with over a billion monthly active users and 50 billion photos shared. It is accessible on Android and iOS devices. Many companies have a presence on Instagram, using the application to gain exposure and showcase their products and services. In fact, since the service launched in 2010, it has doubled its user base since its inception.
The app began with a simple idea, and quickly gained users. In February 2011, Instagram raised a $7 million Series A funding round from Benchmark Capital, valuing the company at $25 million. It quickly attracted the attention of leading social media technology companies, including Facebook and Twitter, but kept its user base small and focused. By April 2012, Instagram had over 150 million active users and was valued at $1 billion.
It’s popular with teenagers
While Facebook owns Instagram, the site has not lost its popularity with teenagers. Although Facebook bought Instagram in 2012, it’s only a few years old, so it still has plenty of cachet among teenagers. Instagram rivals include Snapchat and TikTok. This is why it’s important for the social networking site to retain its young users. Nevertheless, teenagers may not be the only demographic that Instagram hopes to target.
According to NSPCC research, more than half of teenagers use the platform to build their identity. Instagram allows teens to discover new interests, follow role models and delve deeper into communities. Teenagers, in particular, are among the most active users of Instagram. A recent survey found that 56% of teens said the site helps them connect with friends and gives them a sense of community. That sense of community can be crucial for self-discovery.
It’s used to promote commercial products
Brands are increasingly using Instagram to advertise their products, from hot box cookies to
FedEx. Some of the largest companies on the platform include Mizzou, Hot Box Cookies, Dunkin’ Donuts, FedEx, King Arthur Flour, and theSkimm, which provides a daily rundown of world news. The visuals on Instagram can be incorporated into a brand’s web content and boosted with targeted remarketing.
Before jumping into the marketing game on Instagram, you should first define your goals. Depending on your industry, these goals will vary. First, you should conduct keyword research to determine what keywords will be the most effective for your business. Second, you should know which products or services you wish to promote. Remember that hashtags are the foundation of Instagram discovery. For example, Everlast uses photos of customers in its marketing. This method is a proven way to increase sales on Instagram.
It allows users to interact with other users
If you use Instagram, you are most likely familiar with the feature where you can see who has interacted with your photo. This feature can help you build connections with other users, who are interested in your content and who are your audience. Instagram currently has 150 million users, with half of them actively using the service on a daily basis. If you have a business account, this feature may be particularly useful to you. You can use it to highlight your products and recent work, and engage directly with your audience.
After you sign up for Instagram, you’ll notice that it is highly visual. When you launch the application, you will be greeted with a main feed of posts by friends. To see more, you can tap the menu bar at the bottom of your screen. From here, you can scroll through your friends’ posts or click the magnifying glass icon to view the Explore page. From there, you can browse through a wide variety of content.