Joel Shrum moved to Yemen in 2009 using wife, Janelle, and older son. He went to find out Arabic, and soon became passionate about teaching business skills to Yemenis. He started working for the Swedish-run International Training Development Centre in Taiz in 2010, and eventually was promoted to deputy director. One of several skills taught there are English as a second language, cooking and sewing, as well as easy methods to be an electrician plus the to use computers.

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